Which of the following statements about environmental forces is most accurate?
A)Environmental forces are almost always controllable if the marketing department properly balances its marketing mix.
B)Although many consider environmental forces a negative impact on a firm's marketing plans, some environmental forces can actually enhance a firm's marketing opportunities.
C)Environmental forces consistently result in negative outcomes for an organization.
D)Organizations that use the marketing concept can exert just as much influence on environmental forces as environmental forces can exert on an organization.

Question

Quizplus · Accepted Answer

Environmental forces can have positive or negative impacts on a firm's marketing plans. For example, changes in technology can create new product opportunities, while changes in social norms can make certain products or marketing tactics less effective. It is important for firms to understand and adapt to these environmental forces to stay competitive.

Which of the Following Statements About Environmental Forces Is Most