A plan that integrates the elements of the marketing mix to provide goods, services, or ideas to the consumer and prospective buyers is referred to as:
A)macromarketing program
B)micromarketing program
C)marketing program
D)marketing strategy

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that integrates the different elements of the marketing mix (product, price, place, and promotion) to offer goods, services, or ideas to the target market. It defines the marketing objectives, identifies the target audience, establishes the marketing mix strategies, and outlines the action plans to implement and monitor the program. A marketing program is a central component of a company's marketing efforts and helps to ensure that it delivers value to the customers while achieving its business goals.

A Plan That Integrates the Elements of the Marketing Mix