Which of the following statements about the marketing concept era is true?
A)During the marketing concept era, companies believed if you produced as much as you can, at the highest quality level, for the lowest price, the product will sell itself.
B)During the marketing concept era, companies tried to satisfy the needs of consumers while also achieving the organization's goals.
C)During the marketing concept era, companies tried to satisfy the wants of the consumer no matter what.
D)All firms are now operating with a marketing concept era philosophy.

Question

Quizplus · Accepted Answer

During the marketing concept era, companies shifted their focus from production and sales to satisfying the needs of consumers while also achieving the organization's goals. This era was marked by a customer-centric approach where companies actively sought to understand and meet the wants and needs of their target market. While not all firms now operate with a marketing concept era philosophy, it is still widely recognized as a critical component of successful marketing.

Which of the Following Statements About the Marketing Concept Era