When the City of Hamilton encourages their consumers to post pictures of their foodie tour experience on Instagram, Facebook, and Twitter, the City of Hamilton is embracing which marketing concept?
A)promotion
B)consumer-driven marketing
C)online marketing
D)social media marketing

Question

Quizplus · Accepted Answer

The City of Hamilton is embracing social media marketing by encouraging their consumers to post pictures of their foodie tour experience on Instagram, Facebook, and Twitter. This is a form of marketing that utilizes social media platforms as a tool to connect with consumers and promote products or services. By using social media, the City of Hamilton can reach a larger audience, engage with their customers, and create a more authentic and personal connection with their brand.

When the City of Hamilton Encourages Their Consumers to Post