In the 1960s, Pillsbury defined its mission as, "We are in the business of satisfying needs and wants of customers." This is a brief statement of what has come to be known as the:
A)selling concept.
B)soft-sell strategy.
C)hard-sell strategy.
D)marketing concept.

Question

Quizplus · Accepted Answer

The mission statement of Pillsbury aligns with the marketing concept, which is focused on identifying and satisfying customer needs and wants. The selling concept is focused on aggressive sales tactics, the soft-sell strategy is a more subtle approach to selling, and the hard-sell strategy is a more forceful approach to selling.

In the 1960s, Pillsbury Defined Its Mission As, "We Are