Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."
A)the marketing orientation era
B)the marketing concept era
C)the sales era
D)the production era

Question

Quizplus · Accepted Answer

The statement reflects the philosophy of the "marketing concept era," which began in the 1950s and is characterized by the idea that businesses should focus on understanding and meeting the needs and wants of consumers in order to achieve long-term success.

Which Era of Business History Does the Following Statement Best