The discipline that addresses broad issues such as whether marketing costs too much, whether advertising is wasteful, and what resource scarcities and pollution side effects result from the marketing system is called:
A)financial marketing.
B)societal marketing.
C)micromarketing.
D)macromarketing.

Question

Quizplus · Accepted Answer

Macromarketing is the discipline that addresses broad issues related to the marketing system as a whole, including ethical and societal concerns. It looks at the impact of marketing on the economy and society, and considers issues such as resource allocation, environmental sustainability, and consumer protection. Financial marketing focuses on the financial aspects of marketing, while societal marketing focuses on marketing that benefits society as a whole. Micromarketing, on the other hand, looks at marketing decisions at a more micro-level, such as individual buyer behavior and segmentation strategies.

The Discipline That Addresses Broad Issues Such as Whether Marketing