Which of the following are required elements of an effective CRM initiative?
A) Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
B) Cross-selling customers after an initial purchase
C) Preserving a traditional sales force that communicates with the supply-chain members
D) All of these

Question

Quizplus · Accepted Answer

Cross-selling customers after an initial purchase is a required element of an effective CRM initiative. Sending out promotional materials to a large random group of potential customers is not effective as it targets the wrong audience. Preserving a traditional sales force that communicates with supply-chain members may not be necessary or effective in all cases.

Which of the Following Are Required Elements of an Effective