Question 1

Harley-Davidson's famous logo is emblazoned on products such as boots, eyewear, gloves, purses, lighters, and watches, and the motorcycle maker receives more than $210 million annually from fees it receives. This is an example of a _________ brand.
national
licensed
generic
private
value-added

Accepted Answer

The answer of Harley-Davidson's famous logo is emblazoned on products...

Question 2

You are asked to justify market research for a new product. You explain that it is required
to determine if the product will meet performance requirements.
to ensure that the new product will mesh with the firm's objectives.
to identify future production problems.
to identify benefits to be provided by the product.
to determine whether there will be a market for the product.

Accepted Answer

The answer of You are asked to justify market research...

Question 3

Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet are examples of
private label.
brand names.
product names.
product line names.
public label.

Accepted Answer

The answer of Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet are examples...

Question 4

During this stage of a product's life cycle marketers focus on making potential consumers aware of the product and its benefits. Profits are non-existent or small. This is the ________ stage.
decline
growth
maturity
development
introduction

Accepted Answer

The answer of During this stage of a product's life...

Question 5

During this stage of the product life cycle, the promotion strategy is to emphasize brand differences and benefits. This is the ________ stage.
introduction
decline
maturity
growth
development

Accepted Answer

The answer of During this stage of the product life...

Question 6

It takes _______ new product ideas to generate just 1 new product that reaches the market, and then only _____ out of 10 new products on the market succeeds.
100; 1
200; 3
50; 1
30; 4
20; 6

Accepted Answer

The answer of It takes _______ new product ideas to...

Question 7

Which brands are often widely recognized by consumers because of campaigns for products produced and distributed by the manufacturer?
Private brands
National brands
Licensed brands
Launched brands
Generic brands

Accepted Answer

The answer of Which brands are often widely recognized by...

Question 8

The new product that Bellson Corp. introduced last year is now experiencing rapidly increasing sales, and the product has begun to show a profit. But Bellson notices that two competitors have recently introduced a similar product. This is what happens in the ________ stage of a product's life cycle.
growth
maturity
decline
development
introduction

Accepted Answer

The answer of The new product that Bellson Corp. introduced...

Question 9

Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next?
Business analysis
Screening
Product testing
Concept testing
Prototype development

Accepted Answer

The answer of Batson Corp. marketing staff have developed a...

Question 10

Hydrogen fuel cells and solar-powered cars are in the ________ stage of their product life cycles.
growth
decline
introduction
maturity
development

Accepted Answer

The answer of Hydrogen fuel cells and solar-powered cars are...

Question 11

In which stage of the product development process does the firm eliminate all product ideas that do not mesh with the firm's abilities, expertise, or objectives?
Product ideas
Screening
Concept testing
Test marketing
Prototype development

Accepted Answer

The answer of In which stage of the product development...

Question 12

Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
Business analysis
Test marketing
Product testing
Concept testing
Prototype development

Accepted Answer

The answer of Lexington Corp. has been involved in a...

Question 13

Automobiles, colour TVs, and DVD players are in the ________ stage of their product life cycle.
introduction
growth
decline
maturity
development

Accepted Answer

The answer of Automobiles, colour TVs, and DVD players are...

Question 14

Audiocassette tapes, rotary telephones, and black and white TVs are in the ________ stage of their product life cycles.
growth
decline
development
introduction
maturity

Accepted Answer

The answer of Audiocassette tapes, rotary telephones, and black and...

Question 15

What type of brand is Coca-Cola?
Generic brand
National brand
Off-the-shelf brand
Copyrighted brand
Private brand

Accepted Answer

The answer of What type of brand is Coca-Cola?
Generic brand
National...

Question 16

Craftsman tools (Sears), Life products (Shoppers Drug Mart), and President's Choice (Loblaws) are all examples of ______ brands.
national
licensed
generic
private
value-added

Accepted Answer

The answer of Craftsman tools (Sears), Life products (Shoppers Drug...

Question 17

In 2013, ______ companies were at the top of the "brand value" list.
oil and gas
pharmaceutical
technology
automobile
luxury goods

Accepted Answer

The answer of In 2013, ______ companies were at the...

Question 18

The ________ is a natural process in which products are born, grow in stature, mature, and finally decline and die.
product life stages
profit life cycle
product life cycle
product profit stages
profit life stages

Accepted Answer

The answer of The ________ is a natural process in...

Question 19

If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use?
Business analysis
Concept testing
Commercialization
Screening
Product testing and test marketing

Accepted Answer

The answer of If a company requires consumer response to...

Question 20

How does the product life cycle mesh with the product development process?
Product commercialization is the start of the introduction stage of the life cycle.
Commercialization indicates that the product has become a "star."
Prototype development is the start of the introduction stage of a life cycle.
Product testing and test marketing take place during the growth stage of the life cycle.
The two do not mesh.

Accepted Answer

The answer of How does the product life cycle mesh...

Quiz 12: Understanding Marketing Principles and Developing Products

Harley-Davidson's famous logo is emblazoned on products such as boots, eyewear, gloves, purses, lighters, and watches, and the motorcycle maker receives more than $210 million annually from fees it receives. This is an example of a _________ brand. national licensed generic private value-added

Coca-Cola, Pepsi-Cola, Kleenex, and Chevrolet are examples of private label. brand names. product names. product line names. public label.

During this stage of a product's life cycle marketers focus on making potential consumers aware of the product and its benefits. Profits are non-existent or small. This is the ________ stage. decline growth maturity development introduction

During this stage of the product life cycle, the promotion strategy is to emphasize brand differences and benefits. This is the ________ stage. introduction decline maturity growth development

It takes ___ new product ideas to generate just 1 new product that reaches the market, and then only _ out of 10 new products on the market succeeds. 100; 1 200; 3 50; 1 30; 4 20; 6

Which brands are often widely recognized by consumers because of campaigns for products produced and distributed by the manufacturer? Private brands National brands Licensed brands Launched brands Generic brands

Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next? Business analysis Screening Product testing Concept testing Prototype development

Hydrogen fuel cells and solar-powered cars are in the ________ stage of their product life cycles. growth decline introduction maturity development

In which stage of the product development process does the firm eliminate all product ideas that do not mesh with the firm's abilities, expertise, or objectives? Product ideas Screening Concept testing Test marketing Prototype development

Automobiles, colour TVs, and DVD players are in the ________ stage of their product life cycle. introduction growth decline maturity development

Audiocassette tapes, rotary telephones, and black and white TVs are in the ________ stage of their product life cycles. growth decline development introduction maturity

What type of brand is Coca-Cola? Generic brand National brand Off-the-shelf brand Copyrighted brand Private brand

Craftsman tools (Sears), Life products (Shoppers Drug Mart), and President's Choice (Loblaws) are all examples of ______ brands. national licensed generic private value-added

In 2013, ______ companies were at the top of the "brand value" list. oil and gas pharmaceutical technology automobile luxury goods

The ________ is a natural process in which products are born, grow in stature, mature, and finally decline and die. product life stages profit life cycle product life cycle product profit stages profit life stages

If a company requires consumer response to a new product under real conditions, which phase of the product development process would the company use? Business analysis Concept testing Commercialization Screening Product testing and test marketing