The textbook states that "the bullwhip effect can be a pervasive and expensive problem along the supply chain." Answer the following questions in relation to the bullwhip effect:
a.Briefly describe the bullwhip effect.
b.List 2 key activities that cause the bullwhip effect.How do they exacerbate the problems associated with the bullwhip effect?
c.How can process integration help prevent/minimize the bullwhip effect?
d.List 2 other key activities that can act as deterrents against the bullwhip effect.How do they minimize and/or eliminate the problems associated with the bullwhip effect?
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