Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.

Question

Quizplus · Accepted Answer

Segmentation based on lifestyle, interests, and activities, such as technology usage and preferences for social networking sites, falls under psychographic segmentation.

Tourism Entities Are Practicing Segmentation When They Develop a Profile