Marketers exploit the physical aspects of the tourism experience, such as light, music, scent, etc. to signify the quality and experience of the business prior to purchase and consumption. This reflects the following characteristic of tourism:

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Tourism experiences are intangible, meaning they cannot be touched, tasted, felt, heard, or smelled before they are bought. Marketers use sensory cues like light, music, and scent to create a tangible representation of the intangible experience to attract customers.

Marketers Exploit the Physical Aspects of the Tourism Experience, Such