John Deere manufactures seeding equipment that can be modified in about two million ways to provide a unique version to an individual customer.It fulfills individual customer expectations.This is an example of:

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs. John Deere's ability to modify seeding equipment in numerous ways to meet individual customer expectations is an example of mass customization.

John Deere Manufactures Seeding Equipment That Can Be Modified in About