Avis is a car rental company.It promotes itself with the punchline "Avis is only No.2 in rent-a- cars, so why go with us? We try harder." When Avis tries to create an image in the mind of the customer that it tries harder than the No.1 rental company to fulfil the demands of customers, it is using:

Question

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Positioning refers to the strategy of creating a specific image or perception of a brand in the minds of consumers. Avis is positioning itself as a company that tries harder to meet customer needs, distinguishing itself from the No.1 rental company.

Avis Is a Car Rental Company