Question 1

Charles Associates is a retail outlet that sells smartphones.The store provides its customers with convenient instalment payment options to facilitate the purchase of high-end phones.Which of the following functions is most closely associated with providing instalment options?

Accepted Answer

Financing is the function most closely associated with providing instalment payment options, as it involves offering financial support to customers to facilitate their purchases.

Question 2

Josfer stores finished goods at resellers' storehouses rather than at the company's warehouse.This is an example of a function that intermediaries perform.

Accepted Answer

Storing finished goods at resellers' storehouses is a logistical function, as it involves the physical distribution and storage of products.

Question 3

RS Industries is a manufacturer of commercial kitchen equipment.The firm uses personal selling techniques to market its products to small-scale firms.Which of the following target markets is RS Industries pursuing?

Accepted Answer

The answer of RS Industries is a manufacturer of commercial...

Question 4

Which of the following is an example of a facilitating function that Josfer's supply chain partners might perform?

Accepted Answer

The answer of Which of the following is an example...

Question 5

Which of the following, if true, will strengthen the chances that Fredox will sell more through direct distribution?

Accepted Answer

The answer of Which of the following, if true, will...

Question 6

Rosex's major revenue generators are Canada and Mexico.The company attempts to get products into as many outlets as possible in these countries.Which of the following distribution strategies is the company using in Canada and Mexico?

Accepted Answer

The company is using an intensive distribution strategy, which aims to place products in as many outlets as possible to maximize availability and sales.

Question 7

Jacob visits Dell's website and places an online order for a personal computer.Jacob belongs to:

Accepted Answer

Jacob, as an individual purchasing a personal computer for personal use, belongs to the consumer segment.

Question 8

Drobex Manufacturing does not maintain stock in its warehouse and instead keeps stock in its retail outlets.Which of the following intermediary functions does this statement relates to?

Accepted Answer

The statement relates to the storing function, as it mentions where the stock is kept, which is in retail outlets instead of a warehouse.

Question 9

Which of the following, if true, will weaken the chances that Fredox will sell more through direct distribution?

Accepted Answer

The products that Fredox sells have relatively low value.This will weaken the chances that Fredox will sell more through direct distribution because the cost of direct distribution is higher than the cost of selling through a distributor.

Question 10

In which of the following instances is the company engaging in direct marketing?

Accepted Answer

The answer of In which of the following instances is...

Question 11

Josfer insists that its channel partners should purchase the goods that they intend to resell.Buying merchandise is an example of a function of intermediaries.

Accepted Answer

Buying merchandise is a transactional function of intermediaries, as it involves the purchase and sale of products.

Question 12

Which of the following is an example of direct distribution?

Accepted Answer

Direct distribution occurs when a company sells its products directly to consumers without intermediaries. DX Textiles selling apparel through company-owned showrooms is an example of direct distribution.

Question 13

Rosex has only eight distributors in China, which helps the firm control the flow of goods in the country.This is an example of a(n) distribution strategy.

Accepted Answer

Selective distribution is a strategy in which a firm uses a limited number of distributors to sell its products. This allows the firm to control the flow of goods in the market and to ensure that its products are sold through the most appropriate channels. In the given case, Rosex has only eight distributors in China, which helps the firm control the flow of goods in the country. This is an example of a selective distribution strategy.

Question 14

Fred owns a small retail showroom.He buys merchandise from a larger firm that sells to most of the retailers in the area.Fred belongs to:

Accepted Answer

Fred, as a retailer, is part of a business segment that involves purchasing merchandise from a larger firm to sell to consumers. This aligns with business segment 1, which typically includes retailers and wholesalers.

Question 15

You walk into a store that has many cellphone brands and buy a phone for personal use.To which of the following segments do you belong?

Accepted Answer

The answer of You walk into a store that has...

Question 16

The marketing intermediaries help Josfer to gather valuable information about its customers.This is an example of a(n) function that intermediaries perform.

Accepted Answer

Facilitating functions include gathering information about customers and market trends to help businesses make informed decisions.

Question 17

Fredox stresses sales promotions and frequently gives volume discounts to retailers.The company is using a strategy.

Accepted Answer

Fredox is using a push distribution strategy, which involves promoting products to retailers to encourage them to stock and sell the product, often through sales promotions and volume discounts.

Question 18

Rosex's flower distribution in the United States is performed entirely through Frag Flower, a U.S.flower retailer.Which of the following distribution strategies is the company using in the United States?

Accepted Answer

The distribution strategy is exclusive because Rosex is using only one retailer, Frag Flower, to distribute its products in the United States.

Question 19

Coca-Cola sells its products to supermarkets and stores across Canada through its own distribution network.Which intermediary is absent in this situation?

Accepted Answer

In this scenario, Coca-Cola is using its own distribution network to sell directly to retailers, bypassing the need for a wholesaler.

Question 20

RS Stores identifies that an order needs to placed for refrigerators.The company places an order after three weeks and receives the order after two weeks of placing the order.What is the lead time in this case?

Accepted Answer

The answer of RS Stores identifies that an order needs...

Quiz 12: Retailing and Multichanneled Marketing