Question 1

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:

Accepted Answer

The ethical question focuses on whether it is appropriate to target a specific market with potentially harmful products like tobacco and alcohol.

Question 2

In which stage of strategic planning are managers evaluated on their actions from an ethical perspective?

Accepted Answer

The answer of In which stage of strategic planning are...

Question 3

SwiftWheels Inc.is in a dilemma.It must decide between buying out a competing firm and closing one of its factories.The stakeholders have raised their concerns and all parties relevant to the decision making process have engaged in a brainstorming session.After reviewing the various alternatives, management has decided on a course of action.If management is not confident about the action, it should:

Accepted Answer

Management should evaluate the other alternatives if they are not confident about the current decision, as this allows them to reassess and potentially find a more suitable course of action.

Question 4

When Golden Rings High School realized that parents, children, teachers, staff, and taxpayers had a vested interest in its deteriorating school facilities, the school board would most likely take the next step of:

Accepted Answer

The school board would likely engage in brainstorming and evaluating alternatives to address the concerns of all stakeholders involved with the deteriorating school facilities.

Question 5

During which of the following stages can a firm's ethical mission statement become a means to guide a firm's SWOT analysis?

Accepted Answer

During the planning stage, a firm's ethical mission statement can guide the SWOT analysis by ensuring that the firm's strengths, weaknesses, opportunities, and threats are aligned with its ethical values and objectives.

Question 6

When a firm decides to integrate ethical decision making into its strategic planning process, which of the following questions would most likely be asked at the implementation phase?

Accepted Answer

The answer of When a firm decides to integrate ethical...

Question 7

Charles's company, which is facing an ethical issue, has identified the stakeholders, listened to their concerns, and gathered available data to deal with the issue.Which of the following is the next step to be undertaken by the company?

Accepted Answer

After gathering data and listening to stakeholders, the next logical step is to brainstorm and evaluate alternatives before choosing a course of action.

Question 8

When considering changes to retirement programs, companies should consider the ethical issues primarily affecting:

Accepted Answer

Employees are directly impacted by changes to retirement programs, making it an ethical priority to consider their well-being and financial security.

Question 9

Poster-it Inc.is known for its continued commitment to its mission statement by having the values stated in its mission statement remain the values of the company's primary target market.

Accepted Answer

The values in the mission statement being the same as those of the target market means they are consistent with each other.

Question 10

In which of the following stages can resource allocation become an ethical minefield?

Accepted Answer

The answer of In which of the following stages can...

Question 11

Trends, a marketing research firm, conducts research without telling the respondents about the real purpose of the study.Trends has failed to:

Accepted Answer

The answer of Trends, a marketing research firm, conducts research...

Question 12

Kingston, a garment manufacturing company, has manufacturing units located in Bangladesh and Afghanistan to take advantage of lower production and labour costs.Which ethical area could be in question here?

Accepted Answer

The ethical area in question is the company's sourcing decisions, as it involves choosing locations based on lower costs, which may raise concerns about labor practices and working conditions in those regions.

Question 13

Ensuring that all potential ethical issues raised in the planning process have been addressed and that all employees of the firm have acted ethically is the key task in the phase.

Accepted Answer

The control phase involves monitoring and ensuring that ethical standards are maintained throughout the process, addressing any ethical issues that arise.

Question 14

An audit conducted at Trigger University revealed wasteful spending of $8590 on hotel rents, banquets, and dining at luxury hotels.Following this, the university president was fired and fewer government contributions were made to many of the school's funds.Staff members who were disturbed by this crisis chose to leave the university.This example illustrates:

Accepted Answer

The situation illustrates the interdependence of responsibilities for ethical decision-making, as the actions of the university president affected the university's funding and staff decisions.

Question 15

DrinkUp Beverages was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.DrinkUp's ethical error was the failure to consider whether the firm:

Accepted Answer

DrinkUp's ethical error was targeting children under 18 with alcoholic beverages, which is inappropriate and unethical.

Question 16

When a firm decides to integrate ethical decision making into its strategic planning process, which of the following questions would most likely be asked at the planning phase?

Accepted Answer

When a firm decides to integrate ethical decision making into its strategic planning process, the most likely question asked at the planning phase is whether or not the firm wants to include a commitment to ethics in its mission statement. This helps set the tone for the company's values and priorities. The other questions may be relevant at different stages of the planning process, but they are not directly related to incorporating ethics into the strategic plan.

Question 17

During which stage of strategic planning can a marketer introduce ethics by simply including ethical statements in the firm's mission statement?

Accepted Answer

Ethics can be introduced during the planning stage by incorporating ethical statements into the firm's mission statement, setting the tone for ethical considerations throughout the strategic planning process.

Question 18

Denny is considering whether his company's actions have a negative impact on any of its stakeholder groups.Denny is addressing marketing ethical issues in the phase of the strategic marketing planning process.

Accepted Answer

The answer of Denny is considering whether his company's actions...

Question 19

During which phase of the strategic marketing plan would the firm address the issue of being prepared to support the development of an ethical climate?

Accepted Answer

During the planning phase, a firm sets the foundation for its strategic marketing plan, including establishing an ethical climate by defining its mission, values, and ethical guidelines.

Question 20

The firm's ethical question shifts from "can we" to "should we" serve the market in an ethically responsible manner during the phase of the strategic marketing process.

Accepted Answer

During the implementation phase, the firm considers ethical implications and decides whether it should serve the market in an ethically responsible manner.

Quiz 17: Ethics and Socially Responsible Marketing