Question 1

The third step in the cycle of customer satisfaction is to verify the ________ viability of new products.
A) production
B) market
C) technical
D) financial

Accepted Answer

D

Question 2

Customer focus requires that businesses look not only at their own operations, but also at
external ________.
A) competitors
B) organizations
C) supply chains
D) financial institutions

Accepted Answer

C

Question 3

Satisfying customer needs is not the job of the marketing department alone. It is
the task of the entire supply chain, sometimes called a __________ by customer focused
marketers.
A) contingency
B) business
C) organization
D) demand chain

Accepted Answer

The term "demand chain" is used by customer-focused marketers to emphasize that satisfying customer needs is the responsibility of the entire supply chain, not just the marketing department. This perspective shifts the focus from simply moving products to understanding and meeting customer demands.

Question 4

SC leaders regarding new product introduction rely heavily on a teaming approach that includes ________ and ________early in the process.
A) raw materials, labor
B) orders, inventory
C) information, materials
D) customers, suppliers

Accepted Answer

Involving customers and suppliers early in the process of introducing a new product is crucial for understanding market needs and ensuring the supply chain is aligned with production requirements and market demands. This teaming approach helps in creating products that meet customer expectations and in streamlining the supply chain for efficiency.

Question 5

Understanding your _______ and positioning the total package to meet their needs is critical to customer loyalty.
A) customers
B) suppliers
C) competitors
D) products

Accepted Answer

Understanding your customers and positioning the total package to meet their needs is critical to customer loyalty because it focuses on tailoring products or services to fit what the customer wants or needs, thereby increasing satisfaction and loyalty.

Question 6

The first critical step in managing and controlling risk is to recognize the__________.
A) products
B) processes
C) risks
D) raw materials

Accepted Answer

The first critical step in managing and controlling risk is to recognize the risks themselves. Identifying the risks is essential before any further steps, such as assessment or mitigation, can be taken.

Question 7

The first challenge of the new product introduction process is determining the________ of the product.
A) market
B) target price
C) attributes
D) qualities

Accepted Answer

The answer of The first challenge of the new product...

Question 8

While the team is working on cost management activities, it must keep in mind that the new product it is creating must __________.
A) be inexpensive
B) meet the customer's needs
C) have the highest quality
D) be technically excellent

Accepted Answer

Meeting the customer's needs is essential for the success of a new product, as it ensures that the product is relevant and valuable to the target market.

Question 9

It is the job of all members of the ________ to understand, serve, and satisfy the end customer.
A) supply chain
B) organization
C) department
D) team

Accepted Answer

The supply chain encompasses all parties involved in fulfilling a customer request, including understanding, serving, and satisfying the end customer.

Question 10

The second step in the cycle of satisfaction is to take the product from idea to ________.
A) customer
B) production
C) end
D) market

Accepted Answer

The second step in the cycle of satisfaction involves taking the product from the idea stage to the market, where it can be introduced to potential customers.

Question 11

As part of the design process, it is most important for each company to know its __________.
A) core competencies
B) raw materials
C) marketing forecasts
D) demands

Accepted Answer

Core competencies are crucial for a company to understand during the design process because they define what a company does best and differentiate it from competitors, guiding strategic decisions and innovation.

Question 12

The first step in the cycle of customer satisfaction is to get into the mind of the customer to identify customer __________ and __________.
A) products, processes
B) people, products
C) needs, desires
D) goals, objectives

Accepted Answer

The first step in achieving customer satisfaction involves understanding the customer's needs and desires. This allows businesses to tailor their products or services to meet those specific requirements.

Question 13

One marketing department responsibility is to identify current and emerging ________.
A) products
B) competitors
C) core competencies
D) employees

Accepted Answer

Identifying current and emerging competitors is a key responsibility of the marketing department. This helps a company understand its competitive landscape and strategize accordingly.

Question 14

A sequential NPD cycle is often ________ and ________.
A) value-adding, effective
B) fast, intuitive
C) time consuming, inefficient
D) quantifiable, efficient

Accepted Answer

A sequential New Product Development (NPD) cycle is often criticized for being time-consuming and inefficient due to its linear approach, where each stage must be completed before moving on to the next, potentially leading to delays and lack of flexibility.

Question 15

Most viable ideas for new products don't come as a flash of insight, but rather from ________ and ________.
A) books, journals
B) hard work, research
C) suppliers, customers
D) employees, partners

Accepted Answer

Most viable ideas for new products often emerge from diligent hard work and thorough research, rather than spontaneous inspiration. This process typically involves identifying problems, understanding market needs, and exploring technological possibilities.

Question 16

Assessing the cost and quality of a new product in the ________phase of development enables a more accurate prediction of customer acceptability of the product or service.
A) production
B) design
C) marketing
D) sales

Accepted Answer

In the design phase of development, assessing the cost and quality of a new product allows for adjustments before production, ensuring it meets customer expectations and acceptability criteria. This phase is crucial for making informed decisions about the product's feasibility and potential success in the market.

Question 17

The use of new product development (NPD) teams reduces the risk that comes from poor ________.
A) communication
B) suppliers
C) customers
D) processes

Accepted Answer

NPD teams improve communication among team members, which helps in aligning goals, sharing information, and reducing misunderstandings that can lead to poor product development outcomes.

Question 18

The NPD process and target costing process are ________ processes.
A) competing
B) successive
C) complimentary
D) intuitive

Accepted Answer

The NPD (New Product Development) process and target costing process are complementary processes. This means they work together to ensure that a new product meets both its performance and cost objectives from the outset, rather than being in competition or one following the other in sequence. Target costing helps in setting a cost goal for the product development process to achieve, ensuring the product is not only innovative but also financially viable.

Question 19

Deducting the target________ from the ________ yields the target cost.
A) value, target price
B) price, profit
C) cost, profit
D) profit, target price

Accepted Answer

Deducting the target profit from the target price yields the target cost.

Question 20

Getting ________ involved early through an ESI program is critical to the success of complex development efforts.
A) suppliers
B) managers
C) competitors
D) customers

Accepted Answer

In complex development efforts, involving suppliers early through an Early Supplier Involvement (ESI) program is crucial as it helps in aligning the supply chain with the project's needs, ensuring timely delivery of materials, and fostering collaboration for better design and cost efficiency.

Quiz 4: The New Product Development Process: Managing the Idea Infrastructure

The third step in the cycle of customer satisfaction is to verify the ________ viability of new products.

Customer focus requires that businesses look not only at their own operations, but also at external ________.

Satisfying customer needs is not the job of the marketing department alone. It is the task of the entire supply chain, sometimes called a __________ by customer focused marketers.

SC leaders regarding new product introduction rely heavily on a teaming approach that includes and early in the process.

Understanding your _______ and positioning the total package to meet their needs is critical to customer loyalty.

The first critical step in managing and controlling risk is to recognize the__________.

The first challenge of the new product introduction process is determining the________ of the product.

While the team is working on cost management activities, it must keep in mind that the new product it is creating must __________.

It is the job of all members of the ________ to understand, serve, and satisfy the end customer.

The second step in the cycle of satisfaction is to take the product from idea to ________.

As part of the design process, it is most important for each company to know its __________.

The first step in the cycle of customer satisfaction is to get into the mind of the customer to identify customer and .

One marketing department responsibility is to identify current and emerging ________.

A sequential NPD cycle is often and .

Most viable ideas for new products don't come as a flash of insight, but rather from and .

Assessing the cost and quality of a new product in the ________phase of development enables a more accurate prediction of customer acceptability of the product or service.

The use of new product development (NPD) teams reduces the risk that comes from poor ________.

The NPD process and target costing process are ________ processes.

Deducting the target from the yields the target cost.

Getting ________ involved early through an ESI program is critical to the success of complex development efforts.