Willie operates Willie's A Horse Called Music Saloon and Bar. Willie's top selling beer is Willie's Journeyman Ale. Little known to Willie's customers, however, is the fact that the Ale is simply keg Budweiser pumped into Willie's signature bottles and resold to the unsuspecting masses. What is the legal term for Willie's wrongful action, assuming, of course, that Budweiser didn't authorize the switch?

Question

Quizplus · Accepted Answer

Reverse passing off occurs when a seller removes or obfuscates the original manufacturer's brand and sells the product as their own, which is what Willie is doing by selling Budweiser as Willie's Journeyman Ale without Budweiser's authorization.

Willie Operates Willie's a Horse Called Music Saloon and Bar