An advertisement for food storage bags shows what appear to be two elephants standing on pure white carpet in the middle of a formal dinner party. The elephants are stepping on what appear to be two bags of puréed strawberries. One elephant, in the background, is stepping on a bag made by the competitor, while the elephant in the foreground is stepping on the advertiser's bag. Bad things begin to occur when the elephant in the background, which appears to be approximately half the size of the other elephant, puts its weight on the bag and causes the contents to spill out all over the host of the party. Meanwhile, the other elephant, which appears much larger, is putting its full weight on the bag but does not puncture it, much to the delight of the hostess who is standing next to the large elephant. The ad ends with the caption "The Hostess with the mostest uses Revlar brand bags." In real life, however, the actual size of the elephants was reversed. The smallest elephant possible was used for the Revlar bags while a gigantic elephant was used for the competitor's bag; camera tricks completed the illusion. Did Revlar do anything wrong, assuming that the smaller elephant really couldn't pop its bag and the other elephant really did rupture the competitor's bag?
A) No, as long as the elephants actually did what the advertisement showed them doing.
B) No, camera tricks are an accepted part of advertising.
C) Yes, the product demonstration didn't accurately depict the strength of the different bags.
D) Yes, because the FTC considers any ad that shows the competitor's product failing to be unfair and de facto deceptive.
E) Both c and d are correct.
Correct Answer:
Verified
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