Increased global competition during the 1960s and 1970s, along with new tools for marketplace assessment raised the profiles and importance of international planning departments

Question

Quizplus · Accepted Answer

During the 1960s and 1970s, increased global competition and the development of new tools for assessing marketplaces indeed raised the profiles and importance of international planning departments within companies. This period marked a significant shift towards globalization, prompting businesses to pay more attention to international markets and strategic planning on a global scale.

Increased Global Competition During the 1960s and 1970s, Along with New