Within the rational choice theory, there are two major approaches:

Name: Within the rational choice theory, there are two major approaches:
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Rational choice theory in economics and sociology includes two major approaches: supply side theory, which focuses on how suppliers (producers, sellers) make decisions based on rational calculations to maximize profits, and demand side theory, which looks at how consumers (buyers) make rational choices to maximize utility or satisfaction.

Within the Rational Choice Theory, There Are Two Major Approaches