The "Supply-Side" Approach to Rational Choice Theory of Religious Commitment

The "supply-side" approach to rational choice theory of religious commitment maintain that

A) individual preferences for religious goods are highly variable over time.
B) reality is socially constructed based on reference groups and their symbols.
C) the focus should be on individual choices rather than on the firms that are established to meet religious needs.
D) the leadership initiative and responsiveness in congregations have little impact on loyalty or commitment.
E) religious communities must produce a product that people want or the "franchise" will likely go out of business.