The _____ is the belief that the firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer.
A)exchange relationship
B)marketing concept
C)market approach
D)market mission statement
E)total exchange concept

Question

Quizplus · Accepted Answer

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. This concept emphasizes the importance of customer satisfaction and guides companies in their planning and operations.

The _____ Is the Belief That the Firm Should Dedicate