The idea behind bundling is to reach a segment of the market that would not be reached as effectively if the product were sold separately.

Question

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Bundling allows companies to offer a combination of products or services at a lower price point or with added value, making it an attractive option for customers who may not have purchased the products separately. This can help companies reach a wider audience and boost sales.

The Idea Behind Bundling Is to Reach a Segment of the Market