When an entire organization is coordinated in the process of planning, purchasing, allocation, replenishment, promotion, and other aspects with more of a customer focus this is called a strategic channel alliance.

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This description refers to Supply Chain Management, which involves the management of the flow of goods and services and includes all processes that transform raw materials into final products, focusing on maximizing customer value and achieving a sustainable competitive advantage. A strategic channel alliance specifically refers to an agreement between two or more businesses to use the other's distribution channel to sell their products.

When an Entire Organization Is Coordinated in the Process of Planning