A brand that is so dominant that consumers think of it immediately when a product category is mentioned is called a generic brand.

Question

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The statement describes a "genericized trademark", not a "generic brand". A genericized trademark is a brand name that has become so commonly used that it is now used as a generic term for a category of products (e.g. Kleenex for facial tissue, Band-Aid for adhesive bandages). A generic brand, on the other hand, is a product that is not associated with a specific brand name and is often sold under the name of the product category (e.g. "store-brand" or "off-brand" cereal).

A Brand That Is So Dominant That Consumers Think of It