A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.
A)demographic
B)benefit
C)psychographic
D)volume
E)geographic

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods. In this case, considering the city and climate as variables directly relates to geographic segmentation.

A Marketer That Took the City and the Climate into Consideration