_____ is the collection, recording, and analysis of data important in marketing and communicating that information to management.
A)Marketing information
B)Marketing research
C)Data collection
D)Market search
E)Marketing customization

Question

Quizplus · Accepted Answer

Marketing research involves the collection, recording, and analysis of data important in marketing and communicating that information to management. It is a systematic process that companies use to understand consumer behavior, market trends, and the effectiveness of their marketing strategies.

_____ Is the Collection, Recording, and Analysis of Data Important