The four major groupings of consumer products are:
A)limited, generic, specialty, and unsought
B)shopping, durable, limited, and nondurable
C)unsought, convenience, shopping, and specialty
D)brand, specialty, shopping, and generic
E)convenience, brand, generic, and manufacturer

Question

Quizplus · Accepted Answer

The four major groupings of consumer products are unsought, convenience, shopping, and specialty. These categories are based on consumer buying behavior and the effort they are willing to put into the purchase process.

The Four Major Groupings of Consumer Products Are