In selling telephone service, AT&T tries to gather as much information as possible about the consumer's income, buying habits, service preferences, and occupation.AT&T is utilizing:
A)psychographic data
B)mass customization
C)niche marketing
D)marketing research
E)marketing customization

Question

Quizplus · Accepted Answer

AT&T is utilizing marketing research by gathering information about the consumer's income, buying habits, service preferences, and occupation to better understand and serve their customers. This process involves collecting, analyzing, and interpreting data about customers to improve marketing decisions.

In Selling Telephone Service, AT&T Tries to Gather as Much