_____ segmentation is based on what the product will do rather than on consumer characteristics.
A)Benefit
B)Volume
C)Demographic
D)Psychographic
E)Logical

Question

Quizplus · Accepted Answer

Benefit segmentation focuses on dividing the market based on the perceived value, benefit, or advantage consumers believe they will receive from a product or service, rather than on consumer characteristics such as demographics or lifestyle.

_____ Segmentation Is Based on What the Product Will Do