As part of her marketing project, Lily Unruh is studying how Marriott operates.Since she thought it was simply a hotel chain, she was amazed to learn that its food divisions provide food for school cafeterias, airlines, hotels, and fast-food restaurants.Marriott's food divisions are departmentalized by:
A)product
B)function
C)geography
D)customer
E)process

Question

Quizplus · Accepted Answer

Marriott's food divisions are departmentalized by customer, as they provide food specifically tailored to the needs of different types of customers such as school cafeterias, airlines, hotels, and fast-food restaurants. This approach focuses on meeting the unique requirements and preferences of each customer group.

As Part of Her Marketing Project, Lily Unruh Is Studying