Coca-Cola Enterprises (CCE) is the largest bottler and distributor of Coke products in the world.It is organized around its North America division and its European division.This departmentalization by _____ allows CCE to respond to the demands of different markets.
A)process
B)customer
C)geography
D)function
E)product

Question

Quizplus · Accepted Answer

CCE's organization around its North America division and its European division is an example of departmentalization by geography, as it groups activities based on location to cater to specific regional markets.

Coca-Cola Enterprises (CCE) Is the Largest Bottler and Distributor of Coke