Question 1

Although Hollywood movies may show actual consumer products, such as Pepsi-Cola or BMW automobiles, for the effect of realism, the studios may not receive any money or other compensation for showing those products.

Accepted Answer

Hollywood movies often engage in product placement where companies pay to have their products featured in the film. This allows the company to advertise their product to a large audience without having to create a separate advertisement. However, sometimes the products are shown for realism purposes without compensation.

Question 2

The movie industry has largely embraced the Internet's ability to distribute new films and rentals to consumers.

Accepted Answer

Many major movie studios have launched their own streaming platforms or partnered with existing ones to distribute their films online. Additionally, many movies now have simultaneous theatrical and online releases, allowing viewers to choose how they want to watch.

Question 3

Movie studios make their films available on DVD and Internet streaming services at the same time as the theatrical release.

Accepted Answer

Studios typically release films in theaters first, followed by a period of exclusivity before making them available on DVD and streaming services.

Question 4

American filmmaker Edwin S. Porter .

Accepted Answer

All of the options are correct. Edwin S. Porter is known for shooting narrative scenes out of order, making what is considered America's first narrative film, using the first close-up in U.S. narrative film history, and adapting Méliès's innovations for narrative film.

Question 5

Because of high equipment and operating costs, digital technology is not expected to benefit independent filmmakers for many years.

Accepted Answer

This statement is false. Digital technology has actually made independent filmmaking more accessible and affordable, allowing filmmakers to shoot, edit, and distribute their work more easily and at a lower cost than traditional methods. While there are still equipment and operating costs associated with digital filmmaking, these costs have decreased significantly in recent years with the availability of consumer-grade equipment and software.

Question 6

Movie studios can earn more than double their U.S. and Canadian box office receipts by distributing their films in foreign markets.

Accepted Answer

According to a report by the Motion Picture Association, in 2019, the global box office generated $42.2 billion, with $11.4 billion coming from the U.S. and Canada. This means that more than two-thirds of the total box office revenue was generated in foreign markets, allowing movie studios to earn more than double their domestic earnings.

Question 7

For creative reasons, film studios have generally resisted making product placement deals.

Accepted Answer

Film studios have often accepted product placement deals in order to offset the high costs of production and marketing.

Question 8

Time Warner's cable channels can be considered a form of high-tech vertical integration.

Accepted Answer

Time Warner's ownership of cable channels allows them to vertically integrate their business by controlling both the content they produce and the distribution of that content through their cable networks.

Question 9

The success of Star Wars had no effect on the business strategies of major studios going forward.

Accepted Answer

The massive success of Star Wars revolutionized the movie industry and prompted major studios to focus more on blockbuster films, merchandising, and franchise building. This shift in strategy can be seen in the proliferation of big-budget sequels, spin-offs, and adaptations that dominate the current movie landscape.

Question 10

The six major studios were able to dominate movie exhibition in the United States by acquiring all of the country's drive-in theaters.

Accepted Answer

While the six major studios did have significant power and influence over the movie industry, they did not acquire all of the country's drive-in theaters. Drive-in theaters were owned and operated by a variety of independent companies and entrepreneurs.

Question 11

Who opened the first public movie theater in France in 1896?

Accepted Answer

The answer of Who opened the first public movie theater...

Question 12

Movie studios in the United States still practice block booking and require that theaters accept lesser films in order to get blockbuster movies.

Accepted Answer

The answer of Movie studios in the United States still...

Question 13

Between 80 and 90 percent of new movies lose money during their theatrical release.

Accepted Answer

This is a commonly cited statistic in the film industry, indicating how difficult it can be for a movie to break even or turn a profit during its initial release in theaters.

Question 14

Six studios dominate the U.S. film business.

Accepted Answer

The six major studios that dominate the U.S. film business are Walt Disney Studios, Warner Bros. Pictures, Universal Pictures, Sony Pictures, Paramount Pictures, and 20th Century Fox (although Disney recently acquired 20th Century Fox).

Question 15

All six major Hollywood film studios today are owned and operated by U.S.-based corporations.

Accepted Answer

The answer of All six major Hollywood film studios today...

Question 16

Which of the following chronologies best describes the way early movie industry technology developed?

Accepted Answer

The zoetrope was an early animation device that predates the development of the film industry. Celluloid was a type of film material that replaced earlier materials like glass plates. The vitascope was an early film projector that enabled films to be projected on a larger scale. Finally, narrative films were a later development that came after the technological advancements of the zoetrope, celluloid, and vitascope. Therefore, the correct chronological order is zoetrope → celluloid → vitascope → narrative films, as presented in choice E.

Question 17

A consensus narrative is a type of movie that seeks a small, select, niche audience.

Accepted Answer

A consensus narrative is a type of movie that aims to appeal to a wide audience by presenting a story that is easy to follow and widely accepted.

Question 18

Most U.S. films provide shared cultural experiences that operate across different times and cultures.

Accepted Answer

Many U.S. films have become cultural touchstones that are recognizable and appreciated across various generations and even in different countries, making them a shared experience for many people.

Question 19

Movie theaters are still the largest single source of revenue for a typical feature film.

Accepted Answer

The largest single source of revenue for a typical feature film is now often from digital streaming platforms, home entertainment, and international markets, rather than traditional movie theaters.

Question 20

Why was Edwin S. Porter's 1902 film The Life of an American Fireman important?

Accepted Answer

The Life of an American Fireman is considered important because it was one of the first films to use editing and close-ups as narrative-building techniques, which became standard practices in filmmaking.

Quiz 7: Movies and the Impact of Images