Perry Black has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of Perry's suggestion is:
A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
B) converting all data into a quantitative format so that it can be easily manipulated.
C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
D) finding a way to access and integrate information from all of the different departments and divisions within the organization.

Question

Quizplus · Accepted Answer

The key to success for Perry's suggestion is finding a way to access and integrate information from all of the different departments and divisions within the organization. This is because data mining requires a large amount of data, and integrating information from different sources is necessary for accurate analysis. While the other options may be helpful, they are not as crucial as being able to access and integrate information from across the organization.

Perry Black Has Convinced Top Management at His Company That