Question 1

Descriptive research is routinely used to discover all of the following except

Accepted Answer

Descriptive research is primarily used to describe characteristics of a population or phenomenon being studied. It does not aim to discover new ideas or hypotheses; instead, it focuses on describing aspects such as how a product should be distributed, how it should be changed, and identifying the target segment for a product.

Question 2

Which of the following can be called exploratory research ?

Accepted Answer

Exploratory research is used to gain insights into a problem or situation. Case studies are a type of exploratory research that involves studying a single case in depth.

Question 3

Descriptive research can be defined as

Accepted Answer

The answer of Descriptive research can be defined as
...

Question 4

Data collection methods also vary depending on the managerial style and the culture of the organization

Accepted Answer

Different managers and organizational cultures may prefer different data collection methods based on their individual preferences and values. For example, some managers may prefer to gather data through formal surveys and structured interviews, while others may rely more on informal conversations and observation. Similarly, certain cultures may place a greater emphasis on individualistic versus collectivistic approaches to data gathering, which can also influence the methods used.

Question 5

Which research approaches) is/are more often guided by an initial hypothesis?

Accepted Answer

Descriptive and causal research approaches are more often guided by an initial hypothesis. Descriptive research aims to describe characteristics of a population or phenomenon, often based on prior hypotheses. Causal research seeks to determine the cause-effect relationships between variables, which inherently requires a hypothesis to test.

Question 6

The difference between primary and secondary data centers on

Accepted Answer

The key difference between primary and secondary data is why the data was collected. Primary data is collected specifically for a particular research study, whereas secondary data is collected for a different purpose, such as a government census or market research conducted by a business. Therefore, the correct answer is C. The other options may not necessarily differentiate between primary and secondary data.

Question 7

A research proposal does not generally contain

Accepted Answer

A research proposal typically contains a description of the research design and a definition of the problem, but it does not usually include expected results as those are not yet known.

Question 8

If brand preference data is collected instead of brand purchase data, the following error is said to be ommitted.

Accepted Answer

Surrogate information error occurs when the data collected is not the exact information needed, such as collecting brand preference instead of actual purchase data.

Question 9

One of the research tactics is to translate the research objectives into questions that can be answered by the respondents and then into information requirements.

Accepted Answer

The answer of One of the research tactics is to...

Question 10

Constraints, budgeting and scheduling activities ensure that the resources are used effectively and efficiently.

Accepted Answer

The answer of Constraints, budgeting and scheduling activities ensure that...

Question 11

Exploratory research is used 1-when there is little prior knowledge to work from. 2-to gain insight into the general nature of a problem. 3-to identify the relevant variables and possible decision alternatives.

Accepted Answer

Exploratory research is used when there is little prior knowledge to work from, to gain insight into the general nature of a problem, and to identify the relevant variables and possible decision alternatives. Therefore, all three options (1, 2, and 3) are correct.

Question 12

Graphical evaluation and review techniques are essentially a first-generation PERT approach to scheduling, in which both the completion probabilities and activity costs to be built into a network representation are considered.

Accepted Answer

Graphical Evaluation and Review Technique (GERT) allows for probabilistic treatment of both network logic and activity duration estimates, which is more advanced than the first-generation Program Evaluation and Review Technique (PERT) that primarily focuses on deterministic models and does not incorporate activity costs directly into the network model.

Question 13

Although research approaches can be classified into one of three general categories of research, there is no significant difference between the categories.

Accepted Answer

The three general categories of research are qualitative, quantitative, and mixed methods. Each has its unique characteristics, strengths, and weaknesses. Therefore, there is a significant difference between them.

Question 14

GANTT charts are activity flowcharts that schematically represent the activity, time, and personnel requirements of a research project.

Accepted Answer

This statement is correct. GANTT charts are commonly used in project management to visualize project timelines, activities, and resources needed to complete the project.

Question 15

To find out the effect of price on sales of a particular brand, the most appropriate research design would be

Accepted Answer

Causal research is the most appropriate research design to identify the effect of price on sales of a particular brand. This design allows researchers to establish a cause-and-effect relationship between two variables, in this case, price and sales. Through this type of research, researchers can manipulate the price of the product for different groups of consumers and observe the resulting effect on sales. This allows for a better understanding of how price affects sales and can help businesses determine the optimal pricing strategy to maximize sales.

Question 16

The absence of structure in an exploratory research permits a thorough pursuit of interesting ideas and clues about the problem situation

Accepted Answer

Exploratory research is typically conducted when the problem situation or research question is unclear, and the absence of structure allows for a flexible and open-ended investigation of potential ideas and clues. This approach can lead to unexpected discoveries and insights.

Question 17

To find out if the automobile purchased is related to the buyer's income, one would use

Accepted Answer

The answer of To find out if the automobile purchased...

Question 18

PERT is a network approach that divides the marketing research project into multiple components and estimates the time required for each activity.

Accepted Answer

PERT (Program Evaluation and Review Technique) is a project management tool used to plan, schedule, and control complex projects, not specifically for dividing marketing research projects. It focuses on the tasks involved in completing a project, estimating the minimum time needed to complete the whole project by analyzing the time required for each task.

Question 19

A causal approach should be used when 1-there exists a knowledge of the research problem, the decision alternatives, and the relevant variables. 2-only speculative hypotheses exist. 3-the research methods can be highly flexible. 4-the researcher must show that one variable determines the values of another variable.

Accepted Answer

A causal approach is used when the researcher needs to demonstrate that one variable determines the values of another, which aligns with option 4.

Question 20

One of the dangers of failing to do exploratory research is that of

Accepted Answer

Failing to do exploratory research can result in researching the wrong hypothesis, as exploratory research helps to generate ideas and hypotheses for further investigation. Without this initial exploration, researchers may pursue a line of inquiry that is not relevant or useful to the research question. While the other options may also be potential dangers of failing to do exploratory research, researching the wrong hypothesis is the most immediate and fundamental concern.

Quiz 4: Research Design and Implementation