Personal selling has been used more extensively in health care as various organizations compete to be the provider of choice in managed care plans.

Question

Quizplus · Accepted Answer

Personal selling is becoming increasingly important in the healthcare industry as providers compete to be chosen as the preferred provider in managed care plans. This is due to the fact that personal selling allows providers to establish a more intimate relationship with patients, enabling them to better meet their needs and offer tailored solutions. As such, personal selling is now an important aspect of many healthcare marketing strategies.

Personal Selling Has Been Used More Extensively in Health Care