An organization's action plans link its individual organizational units to the overall strategy of the organization.
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Q28: Pre-service strategies attempt to identify the specific
Q29: Personal selling has been used more extensively
Q30: Health care marketing is simplified by the
Q31: Physicians are a minor target for marketing
Q32: Specifying point-of-service configurations and processes is NOT
Q34: Point-of-service is a transformational process that incorporates
Q35: Market research provides information only about potential
Q36: The human resources unit of a health
Q37: Marketing research is NOT a pre-service activity.
Q38: Value-adding strategies must accomplish the directional, adaptive,
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