Competitive intelligence aims to:
A)Forecast competitors' behavior, predict rivals' reactions, and explore how their behavior may be positively influenced
B)Forecast rivals' behavior, predict their potential attacks, and respond to a firm's previous strategic initiatives
C)Explore how rivals' behavior could be positively influenced in the firm's interest, and signal the firm's strategic positions to its environment
D)Collect information about rivals in other countries and, especially, to forecast their attacks against the focal firm's domestic market

Question

Quizplus · Accepted Answer

Competitive intelligence aims to gather information about competitors and their potential behavior in the market. A is the best choice as it includes forecasting competitors' behavior, predicting rivals' reactions, and exploring how their behavior may be positively influenced. Choices B and C are partially correct, but they focus only on predicting rivals' behavior and responding to it or influencing it. Choice D is irrelevant as it talks about collecting information about rivals in other countries, which is not the main aim of competitive intelligence.

Competitive Intelligence Aims To