In segmentation analysis, identifying key segment variables means determining:
A)Which product and service the firm should offer its customers in few segments
B)Which product and service the firm should offer its customers, taking into account the limited substitutability among customers and producers
C)Which customers to serve and where to serve them
D)The dimensions of the segmentation

Question

Quizplus · Accepted Answer

Identifying key segment variables means determining the dimensions of the segmentation, i.e., the factors that differentiate customers and can be used to group them into distinct segments. This includes variables such as demographic, geographic, psychographic, and behavioral characteristics that are relevant for the product or service being offered. The other options are not accurate descriptions of what key segment variables are.

In Segmentation Analysis, Identifying Key Segment Variables Means Determining