In the example of the European metal can industry, what is the last step of the segmentation analysis?
A)The collection of data related to the industry
B)The analysis of the segment attractiveness
C)The design of a segmentation matrix
D)The analysis of the attractions of broad vs. narrow segment scope

Question

Quizplus · Accepted Answer

The last step in segmentation analysis typically involves evaluating the attractiveness of different segment scopes, such as broad versus narrow, to determine the most strategic approach for targeting.

In the Example of the European Metal Can Industry, What