________ is the total combined customer lifetime values of all the company's current and potential customers.
A)Share of customer
B)Customer payoff
C)Customer equity
D)Customer cardinality
E)Customer perceived value

Question

Quizplus · Accepted Answer

Customer equity is the measure of the total combined customer lifetime values of all the company's current and potential customers. It takes into account both the value of current customers and the potential value of acquiring new customers. Share of customer refers to the portion of a customer's purchases in a specific product category that a particular company captures. Customer payoff, customer cardinality and customer perceived value are not relevant to this definition.

________ Is the Total Combined Customer Lifetime Values of All