Your state's department of health has budgeted a significant amount of money for a radio,print,television,and online advertising campaign emphasizing the ill effects of smoking.This is an example of a(n)________ campaign.
A)ethical
B)social marketing
C)for-profit
D)consumer-generated
E)differentiated

Question

Quizplus · Accepted Answer

The campaign funded by the department of health to promote awareness about the ill effects of smoking is an example of a social marketing campaign. Social marketing campaigns are designed to promote a social cause and bring a positive change in society. In this case, the campaign aims to promote public health by discouraging people from smoking.

Your State's Department of Health Has Budgeted a Significant Amount