Which of the following is true of using direct marketing channels?
A)It decreases the number of channel transactions between the producer and customer.
B)It is used by firms that sell their products through intermediaries.
C)It is a distributing channel that does not use intermediaries.
D)It gives the least amount of control to the producer over selling their product.
E)It creates a complex distributional channel with several types of flows.

Question

Quizplus · Accepted Answer

Direct marketing channels are distribution channels that do not use intermediaries; the producer sells directly to the customer.

Which of the Following Is True of Using Direct Marketing