Which of the following would be an example of narrowcasting using advertisements?
A)running an ad for a new line of cars on cable TV
B)showing ads for diapers to would-be mothers in hospitals
C)handing out promotional leaflets for a new restaurant to passers-by
D)showing video game ads at a video game Expo
E)putting up a movie ads on online streaming sites like YouTube

Question

Quizplus · Accepted Answer

Narrowcasting refers to targeting a specific audience with tailored messages. Showing ads for diapers to would-be mothers in hospitals is an example of narrowcasting because the audience is limited and the message is specifically tailored to their demographic. The other options do not demonstrate such a specific level of targeted advertising.

Which of the Following Would Be an Example of Narrowcasting