Which of the following is true of mass-media communications techniques in the new marketing communications model?
A)Ad spends on major TV channels are steadily rising.
B)Digital media are undercutting spending on mass-media.
C)The costs of advertising on traditional media are decreasing as marketers shift online.
D)Audience levels exposed to mass-media are increasing.
E)Television advertising has lost its dominance as an advertising medium.

Question

Quizplus · Accepted Answer

Digital media are becoming increasingly popular and are undercutting spending on traditional mass-media communication techniques such as TV and radio. This has resulted in a shift towards online advertising in order to reach a wider audience at a lower cost.

Which of the Following Is True of Mass-Media Communications Techniques