Which of the following is true of personal selling in the U.S.?
A)It is the most effective promotional tool for geographically dispersed buyers.
B)It allows for dramatization of the brand through arts and visuals.
C)It is the most expensive promotional tool for companies.
D)It is least effective in building long-term customer relationships.
E)It brings the company's message as a form of news rather than as a sales-directed communication.

Question

Quizplus · Accepted Answer

Personal selling is considered the most expensive promotional tool because it involves direct interaction between sales representatives and potential customers, which requires significant investment in terms of time, training, and resources.

Which of the Following Is True of Personal Selling in the U.S