Which of the following is true of public relations in the U.S.?
A)It is used to provide quick incentives to customers to buy the company's product.
B)It is not a sales-directed form of communication.
C)It involves a dedicated sales force selling products by directly meeting the customers.
D)It cannot be used to dramatize the product or company.
E)It is the most widely used form of promotional tool.

Question

Quizplus · Accepted Answer

Public relations is not a sales-directed form of communication. Its main aim is to build and maintain a positive image of the company or brand in the eyes of the public, including customers, shareholders, and other stakeholders. Public relations may indirectly lead to increased sales, but it is not designed to provide quick incentives to customers to buy the company's product.

Which of the Following Is True of Public Relations in the U.S