In a promotion mix,________ occurs when firm's sales force make individual presentations to consumers for the purpose of making sales and building customer relationships.
A)advertising
B)public relations
C)crowdsourcing
D)branding
E)personal selling

Question

Quizplus · Accepted Answer

Personal selling is the promotion mix activity that involves salespeople making individual presentations to consumers. These presentations are aimed at making sales and building customer relationships, which makes personal selling an effective tool for businesses looking to convert prospects into loyal customers. Advertising, public relations, crowdsourcing, and branding are all important components of the promotion mix, but they do not involve direct interaction between a salesperson and a consumer.

In a Promotion Mix,________ Occurs When Firm's Sales Force Make