Which of the following is true of marketing channels in the new marketing communications model?
A)There is a decrease in the use of digital information to reach micromarkets.
B)There is a rise in print media as a major channel for marketing.
C)There is an increase in broadcasting techniques of marketing.
D)There is a steady rise in mass-media communications model of marketing.
E)There is an increase in the use of narrowcasting methods of marketing.

Question

Quizplus · Accepted Answer

The new marketing communications model emphasizes the use of narrowcasting methods, which are targeted and personalized messages delivered through channels such as social media, email, and mobile apps. This allows marketers to reach specific micromarkets with relevant content instead of relying on mass media channels. Therefore, option E is the correct answer. The other options are incorrect as they do not align with the principles of the new marketing communications model.

Which of the Following Is True of Marketing Channels in the New